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The Internet has become a major research tool used by consumers and businesses prior to making a purchase decision. It is having dramatic effects on almost all markets. To perform this research they go to "search engines" and type in key words concerning the information they need.
engines then list web sites containing these key words, listed in the order of
relevance. Companies all over America are taking advantage of this free and
cost effective means of advertising and in many cases are realizing huge
increases in revenue.
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